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What is the Offer Scorecard?
An offer either makes people reach for their card or it doesn’t — and the reasons are surprisingly consistent: a vague promise, no proof, a weak guarantee, fake urgency, or a message that doesn’t match the traffic.
The Offer Scorecard grades your offer out of 100 on 10 conversion factors. Every factor gets its own score, an explanation that quotes your words and the exact fix. Then it writes a complete, stronger version of your offer — headline, sub-headline and the full offer section — using your facts and price.
How to use the Offer Scorecard
- Paste your offer: what it is, who it is for, the result, what is included, bonuses, guarantee and deadline — or your sales page text.
- Add the price, target buyer, guarantee, urgency, the proof you have, your traffic source and the alternatives buyers compare you with.
- Click Score my offer and work through the factor fixes and the improvement list from the top.
- Use the stronger offer as your new offer section, then score it again to see the improvement.
Understanding your results
- Score out of 100
- Most offers score 50–70 before work. Above 80 is a strong, launch-ready offer.
- Factor details
- One card per factor: the score, why (quoting your words) and the exact change to make.
- Stronger offer
- A complete rewrite of the offer section using your facts and price — not just a one-liner.
Troubleshooting
My score is low on proof
Collect 3–5 specific testimonials, a case study with numbers, or offer a free trial to early users before launch.
Frequently asked questions
What makes an irresistible offer?
A specific promise for a specific buyer, proof it works, more value than the price, no risk, and a real reason to act now.
Is the Offer Scorecard free?
Yes. Guests get a few AI generations per day; a free account gets more.
Does a higher price lower the score?
Not by itself. The score looks at value compared with price and fit with your traffic.