Measure what a campaign really returned after product costs — not just revenue.
Marketing ROI
–
(Revenue − product costs − spend) ÷ spend
Net profit
–
ROAS
–
Revenue ÷ spend
Gross margin
–
Break-even ROAS
–
Below this ROAS the campaign loses money
What is the Marketing ROI Calculator?
Revenue doesn’t tell you whether a campaign worked — profit after all costs does. This calculator measures the true return on marketing spend after the cost of the products you sold.
You also get ROAS and your break-even ROAS, so you know the minimum return future campaigns must hit.
How to use the Marketing ROI Calculator
- Enter your marketing spend — ads, tools, creatives, fees.
- Enter the revenue the campaign brought in.
- Enter the cost of the products sold in those orders.
Understanding your results
- Marketing ROI
- Net profit ÷ marketing spend. 100% means you doubled your money.
- Break-even ROAS
- The minimum revenue per $1 of spend before the campaign loses money.
Frequently asked questions
What is a good marketing ROI?
Anything above 0% is profitable; many businesses target 100–400% for paid campaigns.
What is the difference between ROI and ROAS?
ROAS = revenue ÷ ad spend. ROI also subtracts product costs, so it shows real profit.
Should I include my time?
For an honest picture, yes — add the value of your time to marketing spend.