Channel presets:
Only http(s) links are tagged. Unsubscribe and mailto links are skipped.
Where the traffic comes from
The type of traffic: cpc, social, email, affiliate…
One name per campaign
Which link / version (A/B tests)
Segment or keyword
What is the UTM Builder?
UTM tags tell Google Analytics and other tools exactly where each visitor came from — which ad, which email, which post, which partner. Without them, traffic shows up as “direct” and you can’t tell what works.
Build tagged links for one URL, a whole list, or every link in a page’s or an email’s HTML, with presets for common channels and clean, consistent naming.
How to use the UTM Builder
- Choose a mode: one link, many links or all links in HTML.
- Pick a channel preset or type the source and medium.
- Enter a campaign name, and optionally content (which link or version) and term.
- Click Build tracked links, then copy or download them.
Understanding your results
- utm_source
- Where the traffic comes from — facebook, google, newsletter, partner name.
- utm_medium
- The type of traffic — cpc, social, email, affiliate.
- utm_campaign
- The campaign or launch name. Use the same name everywhere for one campaign.
Frequently asked questions
What is a UTM builder?
A tool that adds tracking parameters (utm_source, utm_medium, utm_campaign…) to a link so analytics can show where visits came from.
Should UTM tags be lowercase?
Yes — analytics treats Facebook and facebook as different sources. Lowercase with dashes keeps reports clean.
Can I give affiliates UTM links?
Yes — use the partner’s name as the source and “affiliate” as the medium to compare partners.