TikTok’s Creator Rewards pay for qualified views of videos over one minute. Most creators earn far more from brand deals — both are estimated here.
Creator Rewards per month
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Sponsored video — low estimate
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About $10 per 1,000 followers
Sponsored video — high estimate
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About $25 per 1,000 followers with strong engagement
Brand deals per month (mid)
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Estimated yearly total
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What is the TikTok Money Calculator?
TikTok pays creators through the Creator Rewards program for qualified views of videos longer than one minute — but most creators earn far more from brand deals.
Estimate both: Creator Rewards from your qualified views and RPM, and what brands may pay per sponsored video based on your following.
How to use the TikTok Money Calculator
- Enter your monthly qualified views and an RPM (often $0.40–$1.00).
- Enter your followers and planned sponsored videos per month.
Understanding your results
- Creator Rewards per month
- Qualified views ÷ 1,000 × RPM.
- Sponsored video estimates
- A common rule of thumb is $10–$25 per 1,000 followers, higher with strong engagement.
Frequently asked questions
How much does TikTok pay per 1,000 views?
Creator Rewards often pay roughly $0.40–$1.00 per 1,000 qualified views, depending on niche and audience.
What counts as a qualified view?
Views of eligible videos over one minute long that meet TikTok’s program rules.
How much should I charge for a sponsored TikTok?
Start around $10–$25 per 1,000 followers and adjust for engagement and niche.