Earnings per click (EPC) is the number affiliates live by: it tells you which offers pay and what you can spend on traffic.
Earnings per click (EPC)
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Total commissions
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Sales
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Profit after traffic
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ROI on traffic
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Most you can pay per click
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Equal to EPC — pay less to profit
What is the Affiliate Commission & EPC Calculator?
Earnings per click (EPC) is the most useful number in affiliate marketing: it lets you compare offers and tells you exactly how much you can pay for traffic.
Enter clicks, conversion rate, price and commission to see EPC, total commissions and profit after traffic costs.
How to use the Affiliate Commission & EPC Calculator
- Enter clicks to the offer and the conversion rate.
- Enter the product price and your commission percentage.
- Add your traffic cost to see profit and ROI.
Understanding your results
- EPC
- Commission earned per click. Pay less than this per click to profit.
- Most you can pay per click
- Equal to EPC — your break-even cost per click.
Frequently asked questions
What is a good EPC?
It varies by niche; $0.50–$2 is common for digital products. Compare offers in the same niche.
Can I run paid ads to affiliate offers?
Often yes, but check the vendor’s rules — some forbid brand bidding or direct linking.
How is EPC calculated?
Total commissions ÷ clicks, or conversion rate × price × commission rate.