Forecast a product launch from your own list and affiliate traffic. Use conservative numbers — then plan for the low case.
Net launch revenue
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After affiliate commissions and refunds
Sales
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Sales page visitors
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Gross revenue
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Affiliate commissions
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Refunds
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Net revenue per subscriber
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What is the Launch Revenue Forecaster?
Launch forecasts are usually optimistic guesses. This forecaster builds yours from the numbers that actually drive a launch: list size, opens, clicks to the sales page, affiliate traffic, conversion, price, commissions and refunds.
Use realistic or low numbers — plan for the low case and celebrate anything above it.
How to use the Launch Revenue Forecaster
- Enter your subscribers and the share who open and visit the sales page during the launch.
- Add affiliate and other visitors.
- Enter your sales page conversion, price, affiliate commission and refund rate.
Understanding your results
- Net launch revenue
- Gross revenue minus affiliate commissions and refunds.
- Net revenue per subscriber
- A benchmark for future launches and for what a new subscriber is worth to you.
Frequently asked questions
What conversion rate should I expect on a launch?
From your own warm list, 1–5% of subscribers buying is common; cold affiliate traffic converts lower.
How much do affiliates earn on launches?
Digital product launches often pay 50% or more of the front-end price.
How can I increase launch revenue?
Grow the list before launch, add an upsell, and use a real deadline with a last-day email sequence.