Count the answers to “How likely are you to recommend us?” (0–10): promoters 9–10, passives 7–8, detractors 0–6.
Net Promoter Score
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% promoters − % detractors (−100 to +100)
Promoters
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Passives
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Detractors
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Responses
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What is the NPS Calculator?
Net Promoter Score (NPS) measures how likely customers are to recommend you, on a scale from −100 to +100. It is a quick read on loyalty and word of mouth.
Count your answers to “How likely are you to recommend us?” and get your NPS with the share of promoters, passives and detractors.
How to use the NPS Calculator
- Count promoters (scores 9–10), passives (7–8) and detractors (0–6).
- Enter the three numbers to see your NPS.
Understanding your results
- NPS
- % promoters − % detractors. Passives count in the total but not in the score.
Frequently asked questions
What is a good NPS?
Above 0 is positive, above 30 is good, and above 50 is excellent.
How many responses do I need?
At least 50–100 responses gives a more stable score.
How do I improve NPS?
Follow up with detractors, fix their top complaint, and ask promoters for reviews and referrals.