Your conversion rate, what each visitor is worth, and what a small improvement would add.
Conversion rate
–
Revenue per visitor
–
Revenue
–
Extra conversions at +1 point
–
Extra revenue at +1 point
–
What is the Conversion Rate Calculator?
Your conversion rate is the share of visitors who take the action you want — buy, sign up or book. Small gains here are worth more than more traffic.
Enter visitors and conversions to see your rate, revenue per visitor and what one extra percentage point would add.
How to use the Conversion Rate Calculator
- Enter visitors (or clicks) and conversions.
- Add the value per conversion to see revenue figures.
- Use the “+1 point” numbers to decide where to invest.
Understanding your results
- Revenue per visitor
- What each visitor is worth — compare it with what you pay per click.
- Extra revenue at +1 point
- What improving your rate by one percentage point would bring with the same traffic.
Frequently asked questions
What is a good conversion rate?
Online stores average around 2–3%. Opt-in pages often convert 20–40%; sales pages from a warm list 5–10%.
How do I calculate conversion rate?
Conversions ÷ visitors × 100.
How can I increase my conversion rate?
Sharpen the headline and offer, add proof, remove distractions and speed up the page.