Click-through rate = clicks ÷ impressions. Pick a channel to compare with a typical benchmark.
Click-through rate
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Typical CTR for this channel
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Extra clicks at the typical rate
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What is the CTR Calculator?
Click-through rate shows how many people who see your ad, email or listing actually click. A low CTR raises your costs and tells you the message isn’t landing.
Enter impressions and clicks, choose a channel, and compare your CTR with a typical benchmark.
How to use the CTR Calculator
- Enter impressions (or emails delivered) and clicks.
- Choose the channel to compare with.
- If you are below typical, test a new headline, image or audience.
Understanding your results
- CTR
- Clicks ÷ impressions × 100.
- Extra clicks at the typical rate
- What you would gain by reaching the channel benchmark.
Frequently asked questions
What is a good CTR?
Search ads often average around 6%, social ads around 1%, display ads under 0.5%. Benchmarks vary by industry.
How do I improve CTR?
Make the benefit obvious, use a specific number or result, match the audience’s words, and test images.
Is CTR the same as conversion rate?
No. CTR measures clicks; conversion rate measures actions after the click.